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The True Cost of an Employee: What Small Business Owners Need to Know

  • Jul 20
  • 4 min read

woman posting a hiring sign in a small business storefront

You've done the math. You know what salary you can offer, you've decided you can make it work, and you're ready to bring someone on. And then the first payroll runs and you're looking at a number that's noticeably higher than what you planned for, and you're trying to figure out where the gap came from.


It came from everything nobody told you to factor in.

Salary is the starting point, not the full number. Most business owners find this out after the hire, and we'd rather you find out before. 


Why the Salary Number Is Only Part of the Calculation


Here's the first thing most people miss. A $50,000 salary is actually closer to $54,000 or $55,000 before you've added a single other thing, because payroll taxes alone run 8-10% on top of what you're paying them. That's not optional, it's not industry-specific, it just is. And that's before you've touched anything else.


From there, the real number keeps building depending on your business and the role: 

  • Payroll taxes: 8-10% on top of salary, every pay period

  • Workers' compensation insurance: required in most states, cost varies by industry and role

  • Benefits or stipends: health, dental, vision, or a stipend in lieu of benefits

  • Equipment and software: laptop, phone, licenses, tools specific to the role

  • Training and onboarding time: your time has a cost too, and the first 30-90 days are rarely full productivity  


A $50,000 salary can realistically land anywhere from $60,000 to $70,000 or more in total annual cost once you've factored in payroll taxes, insurance, equipment, software, and benefits. That's not a reason not to hire. It's just the number you actually need to be working with. 


The Hire That Looks Affordable Until It Isn't


The scenario we see most often isn't a business owner who can't afford to hire. It's a business owner who could have afforded to hire, planned around the salary, and then got caught off guard by everything sitting underneath it.


A few months in, cash flow is tighter than expected. The business is still growing but payroll feels heavier than it should. And the question that comes up is whether the hire was the right call, when really the hire was fine and the number was just incomplete.


This is exactly where a cash flow forecast would have caught it. Before you commit to a salary, you want to be looking at what your cash position looks like 6, 9, 12 months from now with that full cost built in, not just the salary line. A slow month in month four feels very different when you've already planned for it than when it surprises you. 


What to Actually Calculate Before You Hire 


The scenario we see most often isn't a business owner who can't afford to hire. It's a business owner who could have afforded to hire, planned around the salary, and then got caught off guard by everything sitting underneath it.


A few months in, cash flow is tighter than expected. The business is still growing but payroll feels heavier than it should. And the question that comes up is whether the hire was the right call, when really the hire was fine and the number was just incomplete.


This is exactly where a cash flow forecast would have caught it. Before you commit to a salary, you want to be looking at what your cash position looks like 6, 9, 12 months from now with that full cost built in, not just the salary line. A slow month in month four feels very different when you've already planned for it than when it surprises you.


What to Actually Calculate Before You Hire 


Start here before you make an offer: 


1. The full monthly cost, not just salary divided by 12


Take the salary, add 8-10% for payroll taxes immediately, then add any benefits, equipment costs, or software the role requires. That's your real monthly number.


2. Whether your cash flow can support it consistently, not just right now


Revenue being up this month is not the same as being able to sustain payroll through a slower stretch. Look at what the last 12 months actually looked like and plan around that, not your best month.


3. What a slower month looks like with this new cost built in


If a slower month would put you in a tight spot, that's important information to have before the hire, not after. A cash flow forecast takes the guesswork out of this completely. 


How Twofold Helps With Hiring Decisions


This is one of the conversations we have with clients more than almost any other, because hiring is usually the biggest recurring cost a business takes on and the one with the least visibility going in.


We help you build out the full cost picture before you make an offer, run the cash flow forecast so you can see what the next 12 months actually look like with this hire factored in, and make sure the number you're committing to is the real number, not the salary line.


The goal isn't to talk you out of hiring. It's to make sure when you do it, you're doing it with the full picture in front of you. (We will absolutely celebrate the hire with you once the numbers say go.)


Hiring Should Feel Like a Decision, Not a Gamble


If hiring has felt financially murky, it's not because you're bad at this. It's because the full cost picture is genuinely not obvious, and most people only learn it the hard way.


You don't have to learn it the hard way.


Ready to look at what a hire would actually cost your business? Schedule an intro call and we'll run through the numbers together before you make any decisions.


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